On Demand Media is completely changing how we consume media. It is also chipping away at traditional, centralized media. In the post-Tivo, decentralized, on-demand or as Mr. Dennis Haarsager calls it; "My Time" world, it is clear that consumers have more control (and soon total) over what advertising, if any, they want to be exposed to. (Please, please read an essay on this topic, by Dennis, in its entirety and save it for future reference. It's good stuff.) Many choose to watch ads, for entertainment or novelty purposes. Probably the same reason you would watch a new video on JibJab. Also, try BMWFilms.
Friends
- Wine-source - The largest selection of Spanish & Rhone Valley wines online - UK site
- Michael Evans
- Paul Greenberg
Author: CRM at the Speed of Light: Essential Customer Strategies for the 21st Century (3rd Edition); MAJOR NY Yankees fan
Recent Posts
- http://bit.ly/d1wH3W
- Isn’t Customer Loyalty a "memory trace"?
- Changes...Plasma TV’s, Car’s and Generation- Y
- Yo! You wanna play? Gaming Media Business Models: Has the time come?
- Community, On Demand Media, Social Networking and on Making it Mine…
- http://bit.ly/b2hNly
- Social Networking at CIO Symposium at MIT
- A reality check for online advertising
- Sandi Thorn- Top UK single last Week.
- Teens Online Doing Homework, Text Messaging and Watching TV
Recommended reading
Don Peppers: Return on Customer : Creating Maximum Value From Your Scarcest Resource
I first spoke with Don Peppers and Martha Rogers in the early 90's and was impressed by their dedication to individual customer relationships. This book is a must read for Internet Retailers who are looking for a more customer centric direction. (***)
Feeds
- http://1to1insight.blogspot.com/
Ways to connect
Paul Greenberg's CRM Blog
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