Nike+iPod. Seconds after my post about Apple partnering with the NBA, we have this announcement. NIke and Apple have partnered to integrate music + excercise, while maintaining the leadership of the iPod as THE quintessential portable music player. My friend Paul Greenberg is going to LOVE the fact that Apple leapfrogged Sony on this one (although I have found no indication that such a deal was even contemplated, let alone discussed).
Now, there are three different product concepts according to Apple and Nike*
- Get in gear. Grab an iPod nano, a pair of Nike+ shoes, and the Nike+iPod Sport Kit.
- Rock ’n’ run. Your shoes talk. Your iPod nano listens. Track your run in real time.
- Stay in sync. Connect your iPod nano, then connect with the world on nikeplus.com.
The first one "Get in Gear" is just a kit that has limited assembling of the two product ideas.
Rock'n' Run on the other hand has this transmitter that goes in your Nike's and transmit's data to your iPod (Nano). Simple stuff like time, no. of miles, and other pedometer data.
Stay in Sync. is an extension of Rock'n' Run where, all this data can be Sync-ed to multiple devices including (obviously) your .Mac over the internet.
Now you can grab your Nike's, grab your iPod Nano and go running with your favorite playlist and rest assured that all your important excercise data is being sent to the Nano and later on to the the internet.
The actual usefulness of the concept can be debated, needless to say. But it sure is COOOL! Very Coool. I mean i'd love to know how many miles I walk or run with Max (the Great Dane/Lab puppy) while I listen to "Eye of the Tiger" singing...
It's the eye of the tiger, it's the cream of the fight
Risin' up to the challenge of our rival
And the last known survivor stalks his prey in the night
And he's watchin' us all in the eye of the tiger
But before you run out to buy your Nike+iPod (SwooshPod?) gear, check prices. Oh! and make sure you check out the new games that are available on the iPod (kidding!). And the little golfer device that is built in to your Nike Golf Shoes, that tell your iPod Nano, how far the green is and wheather you should use your Five iron or your Three iron, and when you get there, how hard you would need to putt, what distance, what angle, and trajectory. Oh and it will also tell you, based on sweat analysis from your sweaty bicep, how much gatorade you need to drink in the next 10 minutes to keep you optimally hydrated (in case you are playing 54 holes that day).
** Pics. courtesy Nike+iPod



Recent Comments