Social Networking at CIO Symposium at MIT

The last panel at MIT's Fourth CIO Symposium was the most interesting one- to me. Generally we discussed Social Networks  ((a la LinkedIN ). The panel provided a thought provoking range of ideas on measuring the effectiveness of social networks in generating revenue. Erik Brynjolffson presented quality data on the correlation between revenue production and level of networked-ness (connectedness?) which intuitively seems pretty direct. David Teten talked about specific ways of measuring and assigning value to a particular aspects of an individuals network.

All in all very thought provoking stuff- given the bright light that is on this space at the moment.

more to come

Comments

[Nachi]

Everyone and their mother is on social networking sites. The purpose of Online Social Networking is to make finding and talking to people with shared interests a lot easier and a lot more interactive. In that sense it works well. There seems to be some positive correlation between high level of networked-ness among sales people and their revenue/sales production.

[Sasha]

So how effective is it really? It seems to work well, as everyone and their mother are on social networking sites now, but that doesn't mean much.